iHeartMedia launched 97.5 Pride Radio in Austin, Texas on Tuesday, January 12 with programming devoted to local lesbian, gay, bisexual and transgender (LGBT) listeners and allies. The launch of 97.5 Pride Radio follows the success of Pride Radio, iHeartRadio’s digital entertainment destination for the LGBT community, which is consistently one of iHeartRadio’s most listened-to dance hit and remix stations. 97.5 Pride Radio is iHeartMedia’s second LGBT-focused FM radio station in the country; 96.7 Pride Radio in Minneapolis/St. Paul launched in June 2015.
“As we look at Austin’s progressive community, there is no better time to launch a radio station for LGBT listeners and allies,” said Patrick Davis, Senior Vice President of Programming for iHeartMedia Dallas and Austin. “We are very excited to bring 97.5 Pride Radio’s unique programming to a city that thrives on being different.” The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities: Ricky, from 6 – 10 AM; Delana, from 10 AM – 2 PM; Houston, from 2 – 6 PM; Pacey, from 6 – 10 PM; and Christie, from 10 PM – 2 AM. 97.5 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.
“Austin has one of the most active LGBT communities in the nation, and 97.5 Pride Radio will fit right in with the community,” said Don Parker, Pride Radio Brand Manager and Senior Vice President of Programming for iHeartMedia. “Through our iHeartRadio digital platform, Pride Radio forms deep connections with listeners across the country through relatable programming and entertaining news content, and we look forward to creating a new bond between 97.5 Pride Radio and local listeners through Austin’s very own customized version of Pride Radio!”
Fans can listen to 97.5 Pride Radio at the station’s website, 975PrideAustin.com as well as on the HD2 channel of 100.7 FM in Austin, iHeartRadio.com and the iHeartRadio mobile app, iHeartMedia’s all-in-one music streaming and digital radio service. iHeartRadio is available across web, mobile phones, tablets, automotive partners, smart TVs, gaming devices and more. The new station kicks off commercial free with 10,000 songs in a row on January 12 at 12 PM CT.