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Still Austin Launches Flagship Straight Bourbon Whiskey

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Still Austin Whiskey Co., Austin’s homegrown distillery, has released its first high-rye straight bourbon whiskey. The bourbon, handmade from grain-to-glass at the distillery, located in the heart of South Austin, using local resources and featuring grains that are 100% grown by Texas farmers. It is aged for at least two years in new charred American Oak barrels and bottled at 98.4 proof (49.2% ABV).

According to Still Austin’s “Master Nose” Nancy Fraley, “the nose offers delightful aromas of ripe tropical fruits such as pineapple, banana, papaya, mango, toasted coconut shavings, and S’mores with melted milk chocolate and caramelized marshmallow. These notes follow through to the palate, where the rye makes its appearance in the form of cinnamon toast with brown butter, and blanched almonds. The alcohol is soft and creamy like vanilla egg custard and the mouth feel is round, with long waves of tropical fruit, toffee, and rye spice on the finish.”

“After six years of hard work and perfecting our technique, we’re ready to launch our new flagship straight bourbon whiskey,” said Chris Seals, CEO. “We started Still Austin Whiskey Co. because we saw an opportunity to create our own kind of distillery where we do everything intentionally. This bourbon is an expression of true Texas terroir, but also the distillation of all we are, and of all that has created us. We’ve managed to bottle the inclusive spirit of our home city; a complex bourbon with substance, flair, and finesse.”

Still Austin commissioned native Texan Marc Burckhardt to paint a series of portraits of “archetypical” Austinites, a way of conceiving a “new Austin mythology” by celebrating the innovative people who make the city what it is. Each portrait provided a sense of the people who have influenced and inspired the team, while paying homage to the Texas terroir.

The label on the straight bourbon whiskey will feature the first portait of the series dubbed “the Musician.” The Musician in the painting is confident, intelligent, brave and whimsical; essentially, everything Still Austin aspires to be, and everything the distillery loves about its community. The Musician was a natural place to start since Austin is “The Live Music Capital of the World.” Other portraits from the series — the Naturalist, the Writer, the Visionary, and the Artist — will grace the labels of future spirits.

Still Austin’s new straight bourbon whiskey will be available for pre-order online via the Still Austin website beginning MONDAY, JULY, 13, 2020. Then, in August, whiskey lovers will begin to see the brand throughout Texas at liquor stores for a suggested retail price of $45.

Chase is the founder and Creative Director of therepubliq.com, former host and Executive Producer of OutCast Austin, an award-winning LGBT weekly radio program on KOOP 91.7 FM in Austin. In 2011, he was named the Critics Pick for 'Most Gaybiquitous' in the Austin Chronicle's Best of Austin. In 2012, CultureMap Austin named him one of Austin's Top LGBT bloggers and he received the AGLCC's Chamber Award for Social Media Diva.

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october 2020

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