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september 2020

tue22sep1:30 PM2:30 PMRainbow-Washing: So you’ve had your Pride event, now what?Presented by the Austin LGBT Chamber of Commerce1:30 PM - 2:30 PM VirtualCategories:EducationAges:All Ages

Details

Join this panel of advertising experts as they review real LGBTQ+ marketing efforts from around the globe, and discuss how well these campaigns represent the Diversity, Equity & Inclusion (DEI) efforts of these companies. Ideal for DEI practitioners, communicators, and anyone who enjoys scrutinizing the ads of the world.

Panelists:

Professor Erica Ciszek, Stan Richards School of Advertising & Public Relations, University of Texas at Austin

Graham Nolan, Co-Chair, Do the WeRQ, Austin

Gabriela Sialer, Adthropologist Research & Strategy, Lima, Peru

Moderator, Valerie Salinas-Davis, Austin LGBT Chamber of Commerce

“Greenwashing” is when a company spends more time and money communicating its “green-ness” than consistently implementing transparent sustainability plans. No company will make a real environmental difference by just turning its logo green every Earth Day. Likewise, each year more companies are celebrating the LGBTQ+ community by participating in Pride events in June. Some even add a rainbow to their logos. But what are the Diversity, Equity and Inclusion (DEI) plans of these companies, and how consistently are they being implemented year-round?

Join this panel of advertising experts as they review real LGBTQ+ marketing efforts from around the globe, and discuss how well these campaigns represent the DEI efforts of these companies. Some do a great job, and others might be bordering on “Rainbow-Washing.” This webinar is ideal for DEI practitioners, communicators, and anyone who enjoys scrutinizing the ads of the world.

Price

FREE, no cover.

Time

(Tuesday) 1:30 PM - 2:30 PM

Location

Virtual

Organizer

Austin LGBT Chamber of Commercemembership@austinlgbtchamber.com 3007 N Lamar Blvd, Austin TX 78705

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