LEAF Mobile Inc., Canada’s leading free-to-play mobile game group, announces subsidiary company, East Side Games Inc. (“ESG”), has entered into a multi-year partnership with World of Wonder Productions Inc. (“WOW”) for the exclusive mobile game rights to Emmy Award-winning competition series, RuPaul’s Drag Race, to develop and publish a new mobile game for global release on iOS and Android in late 2021.
The Partnership includes rights to RuPaul’s Drag Race, RuPaul’s Drag Race: All Stars, and Untucked: RuPaul’s Drag Race. ESG will develop and publish the game in partnership with WOW, to develop a game to slay for, where players can werk the runway, design drag looks, and kiki with their favorite queens and RuPaul, all while utilizing ESG’s IdleKit technology platform. Terms of the partnership are subject to confidentiality obligations.
The free-to-play mobile game will take players inside iconic moments from the series, making them a part of the show – including designing in the Werk Room, runway challenges, RuMail and pep talks from Mama Ru. Fan-favourite queens will also make limited-time appearances, giving players the chance to kiki with them all. Be the first to know about the new game by signing up at www.dragracethegame.com.
“We are extremely excited for the opportunity to bring RuPaul’s Emmy Award-winning competition series, RuPaul’s Drag Race, to mobile in partnership with WOW,” said Darcy Taylor, Chief Executive Officer of LEAF. “The franchise perfectly aligns with our group’s values of inclusivity and we couldn’t be prouder to bring the first big budget LGTBQ+ mobile game experience to audiences everywhere.”
“The team at World of Wonder is always looking for new ways to bring the ‘Drag Race‘ experience even closer to the fans, and what better way than through a mobile game,” said World of Wonder co-founders, Randy Barbato and Fenton Bailey. “We are thrilled to partner with East Side Games on this charisma, uniqueness, nerve, and talent-filled mobile game experience!”