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Mighty Swell Takes on White Claw

Austin-based Mighty Swell is aiming to become a household name and the number three hard seltzer in the U.S. by 2021.

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White Claw fever has taken over the country, and as a result, it has become a victim of its own success with the popular hard seltzer brand confirming a nationwide shortage. Luckily, if you’re looking for an alternative to avoid the shortage or maybe you’d prefer to support a local business, look no further than your own backyard. Austin-based Mighty Swell serves up its own line of low calorie, low sugar hard seltzers, all of which are inspired by Austin’s vibe — the perfect balance between living an active lifestyle and relaxing in the sun.

“Mighty Swell Spiked Spritzers were born of a desire to create a premium tasting, ready-to-drink alcoholic beverage that fits consumers active lifestyles and thirst for flavor,” said John Beal, General Manager for Mighty Swell Spritzer Co. “The newest addition to our lineup embodies the spirit of the brand by offering a deliciously light effervescent taste with 5 percent ABV. We’re aiming to become a household name and the number three hard seltzer in the U.S. by 2021.”

Whether drank right out of the can or served over ice or as a base for your favorite signature cocktail, each 12-ounce can contains 5 percent ABV (cold-brewed sugar alcohol), 110 calories and 4 grams of sugar. Mighty Swell offers individual flavors sold in 6-packs and a variety 12-pack that features all four flavors. Mighty Swell added Cherry Lime to its portfolio of flavors this summer, joining Watermelon Mint, Grapefruit and Peach.

  • Cherry Lime: Juicy red cherries with a hint of zesty lime. Instantly refreshing! Flavor notes: slightly sweet cherry, fresh squeezed lime, brightly effervescent
  • Grapefruit: Ruby red grapefruit with citrus zip and a crisp, fruity finish. Flavor notes: balance of sweet and tart, well-rounded, never bitter, orange-like juiciness
  • Peach: Fruit forward with light citrus and orange blossom. Flavor notes: fresh peach jam, hints of citrus, slightly floral
  • Watermelon Mint: Sweet, refreshing watermelon meets the coolness of mint. Flavor notes: crisp, bright mint, fruity juicy melon, balanced sweetness

All Mighty Swell products are gluten-free, use vegan-friendly ingredients and are proudly made in the USA. They utilize a clean ingredient deck and therefore do not contain high-fructose corn syrup, artificial flavors, added sugars, sodium benzoate or food dyes.

Chase is the founder and Creative Director of therepubliq.com, former host and Executive Producer of OutCast Austin, an award-winning LGBT weekly radio program on KOOP 91.7 FM in Austin. In 2011, he was named the Critics Pick for 'Most Gaybiquitous' in the Austin Chronicle's Best of Austin. In 2012, CultureMap Austin named him one of Austin's Top LGBT bloggers and he received the AGLCC's Chamber Award for Social Media Diva.

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