“There’s so much discussion about what’s acceptable, what’s not acceptable… that word shouldn’t even play in the dynamic of family,” says actress Lucy Liu, Tylenol‘s #HowWeFamily Campaign Ambassador, in a video ad released in advance of Mother’s Day.
The ad features a lesbian mother who talks about raising her son with her wife, “I want everything for Gus. I want him to fall madly in love. And I want that feeling returned to him.” The video also features the mother of a transitioning son, who says “I love my son. And I want him to be as happy and as healthy and successful as he can be. And whether he is my son or my daughter, it just doesn’t matter. He’s my child.”
McNeil Consumer Healthcare, the makers of Tylenol, launched the #HowWeFamily campaign in June 2015 to celebrate the love shared by modern families and empowers them to proclaim their familial pride. The program highlights the evolution of families and showcases that, despite the differences, families share similar intrinsic values that create enduring bonds. A multi-faceted initiative, #HowWeFamily aims to spark a conversation about acceptance through vignettes of real families, the findings of a research study and a national advertising campaign.