Following the lead of other high-profile brands in support of LGBTQ equality, Tiffany & Co. has launched a new engagement campaign featuring an advertisement with a same-sex couple that has gone viral.
Tiffany & Co. has launched a new marketing campaign, “Will You?” featuring seven black-and-white happy scenes shot by fashion photographer Peter Lindbergh. And with it, the iconic jeweler known for its little blue boxes comes out in support of marriage equality by featuring featuring a gay couple as part of their engagement campaign.
According to Tiffany & Co. spokeswoman Linda Buckley, unlike the other photos which featured professional models, the photo of the grooms-to-be were of a real-life New York City couple — Eric Bourne, a dancer, and Thomas Trube, a fashion executive.
“Tiffany is excited to launch our new Will You? engagement campaign, reflecting a modern approach to love and romance. Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms,” Buckley said in a statement. “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional, which is the message we hope to convey through this campaign.”
The advertisement’s tagline reads: “Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often? And will you let today be the first sentence of one long story that never, ever ends?”