Thursday, August 24, 2017

Jack’d Responds to “No Fats No Fems”

Social media has not been kind to Marek + Richard. The Dallas-based online apparel company is getting backlash for its ‘No Fats No Fems’ shirt after Mathew Rodriguez at Mic.com called out the company and the shirt in an online post saying that it “speaks to a larger truth about the gay community: We’re sexist, racist and discriminatory AF.”

The website describes the shirt as:

“It’s the infamous phrase you’ve prolly seen on your fave hookup app. But don’t worry boo we luv our fems/curvy gurlz and also satire for that matter. This tank is perfect for the kidz who’d like to add a lil irony to their wardrobe and aren’t afraid to make a statement. Either way you’re bound to attract attention and start conversations boo :)”

Marek + Richard responded with a tweet, pointing out the product description mentioned that it was satire adding later that the shirt had sold out.

Since then, they’ve offered a more comprehensive explanation as well as expanding the line of shirts with a pink option and added promotions featuring a more diverse set of models beyond their typical frat/circuit/party boys.

“Let us be clear. Self hate and shaming are very real issues within our community. We thought we’d point out some of the nonsense we saw goin’ down on the dating apps, poke holes in the phrase, and highlight its ridiculousness.”

“So whether you’re a disco diva, cocky cunt or a pear shaped princess, wear this shirt with PRIDE. Take a stand against hate, bullying, and discrimination and say fuck you to the haters.”

The hookup up app Jack’d is doing its part to help #ChangeTheGame “to create a safe space to connect with others, and empower our generation to stamp out exclusionary phrases from our vocabulary once and for all.” They’ve released a series of tee-shirts and tanks featuring the slogan ‘No Bullies No Bigots’ with proceeds benefiting the Trevor Project and Jack’d matching donations dollar-for-dollar.

Kevin Letourneau, Director of Marketing at Jack’d, issued the following statement:

“Gay men are three times as likely to have an eating disorder, twice as likely to be diagnosed with depression and anxiety, and suffer a suicide rate double those of other men. Words matter. They have consequences. That is why we were disheartened to see Marek + Richard perpetuate the toxic put-down, ‘No Fats No Fems,’ in their new line of apparel.

As the youngest, and most diverse community of gay men around the world, we see it as our responsibility to create a safe space to connect, and empower our generation to stamp out exclusionary phrases from our vocabulary once and for all.

We appreciate the conversation this has sparked, but retroactive satire is not enough. All proceeds from our new #NoBulliesNoBigots apparel will go to support The Trevor Project, an organization focused on suicide prevention for LGBTQ youth. For every purchase, Jack’d will commit a dollar-for-dollar matching donation.

Please show your support, and challenge all of us, both on Jack’d and throughout the gay community at-large, to respect our differences and embrace our uniqueness as individuals.

Together, we can #ChangeTheGame.”