Saturday, September 22, 2018

West Elm, HRC Team Up With “Love Is Love” Collection

In honor of Giving Tuesday, a global day that encourages giving back to your community, West Elm has teamed up with the Human Rights Campaign to launch its “Love is Love” collection. The collection includes a trinket dish, candle, dinnerware, ornament and mug.

To honor the day, West Elm is committing 100 percent of the proceeds from the sale of items in its “Love is Love” line, available online and in stores, including the popular “Love is Love” mug, to HRC’s work protecting historic gains the LGBTQ community has made in recent years, fighting discriminatory laws and practices, and mobilizing members and supporters to advance equality.

The "Love Is Love" collection is available on the West Elm, Williams-Sonoma and HRC websites.

For more than a year, half of the proceeds from the sale of the unique mug at West Elm and the rest of the Williams-Sonoma family of brands, as well as other “Love is Love” items, have helped HRC continue its increasingly essential work.

“At West Elm we forge partnerships with brands and organizations that share our values of impact, and leverage the power of design and human connection to enrich our communities. When we started working with HRC in support of the “Love is Love” campaign — and its mission to ensure that LGBTQ people are ensured of their basic equal rights — the response from our customers was overwhelming. We knew we had to do more,” said West Elm President Alex Bellos. “This holiday season, with HRC, we are proud to expand the “Love is Love” collection to include dinnerware, trinket dish, ornament and candle. We believe that the power of a purchase can inspire and create change, and this holiday, bring more love as well.”

The mug, candle, trinket dish and dinnerware are patterned with multi-colored tiny hearts, while the ornament is filled with multi-colored hearts. On all of the products, the statement “Love is Love” is featured prominently. The “Love Is Love” mug is also available online at the HRC store, with proceeds benefitting the organizations and its work fighting discriminatory laws and practices, and mobilizing members and supporters to advance equality.

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